Banner

3 tips for a compelling banner design

1. A great banner must not be annoying at any cost

1. Dobrý banner nesmie by otravný

Pop-up banners are a very common, but unfortunate advertising solution. Many visitors will try to close them as fast as possible. There is nothing quite as annoying to a website user than a forced advertisement. It is also wasting time of your customers, which can be better used to find the information or product they are actually looking for. Patience of people is decreasing with the increasing amount of pop-up banners. If you decide to use them, make sure they are actually useful to your customer, have a clear message and there aren´t too many of them. Do not let your pop-banner disrupt your visitor´s web experience.

Pop-up banners sú síce častým, ale dosť nešťastným riešením. Many visitors will try to close them as fast as possible.

Nič neotravuje užívateľa stránky tak, ako nanútená reklama. Zatváranie vyskakovacích okien navyše zbytočne zdržiava zákazníka pri hľadaní toho, kvôli čomu Vašu stránku navštívil.

Patience of people is decreasing with the increasing amount of pop-up banners. If you decide to use them, make sure they are actually useful to your customer, have a clear message and there aren´t too many of them. Do not let your pop-banner disrupt your visitor´s web experience.

2. A banner should show up mainly to the chosen target group

It increases a chance, that a potential customer will actually buy the product. If you know that someone likes to buy sports gear, banners promoting thermal underwear will be probably more useful to them than an ad for an eyeshadow palette. Luckily, today is no problem to set advertising based on your visitor´s search preferences.

It increases a chance, that a potential customer will actually buy the product.

If you know that someone likes to buy sports gear, banners promoting thermal underwear will be probably more useful to them than an ad for an eyeshadow palette.

Luckily, today is no problem to set advertising based on your visitor´s search preferences.

3. There shouldn´t be too much text on it and the text should be comprehensible

This goes also for printed banners and billboards. A topic must be clear at a first sign. If you use metaphors, idioms and slang therms, make sure , that it is a well known phrase among your target audience, or even better, among everyone.

This goes also for printed banners and billboards. A topic must be clear at a first sign.

If you use metaphors, idioms and slang therms, make sure , that it is a well known phrase among your target audience, or even better, among everyone.

author of the text and graphic design: Miroslava Pavlinská
www.miragrafik.sk | webdesign, graphic design and photography